“United in Diversity”, Spring 2021 (COVID)

Students discussed billboard, social media and television advertising methods in the two countries. They prepared a Pecha Kucha presentation which included the five best advertisements and a discussion of why they were the best. Students submitted written reflections which included: a discussion of the objectives of advertising and benefits of each method; the rules, regulations and best practices for advertising in each country; similarities and differences between US and Dutch advertising cultures; and a summary of what each student learned through the team project.

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