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“International Banking”, Spring 2020 (COVID)

Students worked in international teams to perform a SWOT (strengths, weaknesses, opportunities, threats) analysis on an international bank. They completed a preliminary grid with the information they obtained. Then, they surveyed other students to find out what potential consumers are looking for in a bank. Finally they gave a presentation as the main component of the capstone project. The presentation included their findings from the surveys they conducted as well as recommendations to improve the bank.

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